Nutrition

GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.

ISOTONIC ENERGY GEL Liquid Shot is a cutting-edge, drinkable high-carb solution engineered for quick and convenient energy in a refreshingly light, isotonic formula. Each packet delivers 28g of carbohydrates and a clinically effective blend of all 5 essential electrolytes. - Contains fast-acting carbs for quick energy - Gets absorbed instantly without GI distress - Prevents cramping & improves hydration ENGINEERED FOR PERFORMANCE When you're falling apart, you don't have time to waste. Liquid Shot starts working almost immediately to give you gut-friendly energy, faster. TRADITIONAL GELS ARE HISTORY It's nothing like a traditional gel; this supercharged endurance fuel combines the latest research and technology to ensure peak performance, prevent cramping, and improve hydration. THE ULTIMATE LIFELINE Liquid Shots are isotonically balanced to match the concentration of cells in your body for quick digestion and absorption. This rapid assimilation ensures immediate effectiveness and spares you the typical 5-10 minute wait for it to take effect. ADDITION BY OMISSION In addition to omitting thickening agents, Liquid Shot also avoids common ingredients like fructose and vitamin C, which reduce efficient energy production (fructose) and have demonstrated a negative performance impact when consumed during endurance training and racing (vitamin C). TECH YOU CAN TASTE The latest research and technology give Liquid Shot a light, neutral flavor that’s easy to consume hour after hour, even when you're at your limit. PREVENTS CRAMPING & DEHYDRATION The revolutionary formula delivers all five electrolytes (instead of just one or two) for more effective uptake and cramp prevention. During extreme heat and intense efforts, Liquid Shot’s complete electrolyte profile can be the difference between peak performance and collapsing with cramps as the winning gap opens in front of you. THE BITTERSWEET TRUTH ABOUT FRUCTOSE Liquid Shot delivers a blend of high-efficiency carbohydrates without fructose. This combination effectively negates fructose’s ATP tax, boosting overall energy production without the problems of pure fructose. The biochemistry behind this is much more complicated, of course, and you can read more about how maltodextrin – and several other carbs – help Liquid Shot maximize fast energy.

Non-acidic sports drink - Sustained energy, no sugar crash - Reduces cramps - Buffers lactic acid - Supports dental health BENEFITS: Most “sports drinks” are the same—lots of sugar, salt, and citric acid. HEED is your healthy, subtle-flavored alternative—complex carbohydrates, a balanced electrolyte profile, and essential nutrients balance blood sugar, buffer lactic acid, and ensure long-lasting energy. Xylitol and stevia are tooth-friendly sweeteners. - Kosher Certification - HEED is certified by Informed Choice and Informed Sport.

Perform at your highest potential with GU Energy Gel. The 3:1 ratio of maltodextrin and fructose spares your limited glycogen stores with a combination of slow and fast-absorbing carbohydrates. The electrolytes sodium and potassium are just what your legs crave to stay firing properly. Branched-chain amino acids speed recovery and reduce muscle damage, and of course the delicious flavors go down easy.

Treat yourself(!) to a Sport Crispy Rice Cake. It's made with a blend of puffed rices and toasted grains, giving you energy-packed complex carbohydrates that feel light and digest easily, all held together by fluffy, heavenly marshmallow. Each Sport Crispy Rice Cake gives you 180-190 calories, enough to extend most athletes' endurance efforts by an hour. Skratch Sport Crispy Rice Cakes are: - Light & Crispy: Easy to eat, easy to digest, and won't weigh you down - Made from Scratch: A blend of crispy brown rice, wild rice, red rice, and quinoa. Only real food and no junk! - On-the-Go Energy that Lasts: 180 kcals & over 20g of complex carbohydrates fuels most athletes for 1+ hours - Allergen-Friendly: Gluten Free, Peanut Free, Dairy Free, Soy Free - Non-GMO, Gelatin Free, No Artificial Colors or Flavors

- Made with real ingredients such as fruits, nuts and quinoa for fuel and muscle building - Less sugar than traditional leading energy bar brands - Enough fuel to power you through endurance workouts and tasty enough to use as a snack any time of day

Our Sport Hydration Drink Mix was created for a simple purpose—to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world's best athletes needed better. Conventional sports drinks made them sick. They were undrinkable—too sweet, over-flavored, and didn't even replace what was lost in sweat—which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn't just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That's it—less sugar, the right electrolyte profile, and real fruit. So, if you've never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty and leaking like a busted fire hydrant. Don't drink while deep in the middle of a Netflix marathon session or sending emails (unless, you're also on your trainer). Meaning, if you haven't earned it, you don't deserve it.

Less pain, more gain - Targets muscle soreness and irritation - Optimizes joint mobility and flexibility - Maximizes and improves recovery BENEFITS: - Tissue Rejuvenator is a powerful two-part formula that helps rebuild joint, tendon, and soft tissue, while simultaneously reducing swelling and alleviating aches and pain. While the rebuilding of damaged or degenerated tissue will take time, the pain-alleviating aspects of Tissue Rejuvenator go to work immediately. It is thus equally well-suited for dealing with acute pains, sprains, or chronic and degenerative conditions. Tissue Rejuvenator is your healthy alternative to NSAIDs (non-steroidal anti-inflammatory drugs), providing rapid relief, with results improving as you consistently use the product. If you have pain, you must try Tissue Rejuvenator. It’ll quickly become a friend for life.

Recovery matters. Do it right. - Restores muscle glycogen - Rebuilds muscle strength - Reduces soreness & fatigue - New chocolate formula BENEFITS: Highly effective and utterly delicious, Recoverite provides exactly what your body needs to reap the most from your activity—a 3:1 ratio of complex carbohydrates to premium whey protein isolate, three grams of L-glutamine, key recovery benefiting auxiliary nutrients, and a full spectrum of electrolytes. - Kosher Certification - Recoverite is certified by Informed Choice and Informed Sport.

- Packed with nutrients to power you from morning workouts to race days, these organic energy chews help you step up your game right when you need it - Plant-based organic energy chews with electrolytes and B vitamins - Provide fast fuel-ups that last through the home stretch, and some flavors are caffeinated for that extra BOLT when you need it most

Extra Performance Kick As the core of the Honey Stinger Gel line, our Gold formula is great for the honey purist. Containing 95% honey, added electrolytes and B vitamins, our original Gold Gel is a proven favorite among endurance athletes for nearly a decade. More Versatile Than Other Gels Honey Stinger Classic Energy Gels may be consumed straight from the packet before or during activity, spread on toast, stirred into tea, or anything else you can think of. All flavors mix well with water to make a natural energy drink. When to Consume Honey Stinger Gels are optimized for efficient fueling before and during athletic efforts. Gels provide instant, honey-powered energy that lasts, which delays muscle fatigue and gives your body the power to achieve your goals.

Tailwind Rebuild is the first sport recovery drink based on a patent-pending perfectly complete protein. We start with organic rice protein, and supplement it with amino acids to make that protein complete. Then we add carbohydrates, some healthy fats from coconut milk, and just the right amount of electrolytes. Nothing repairs your muscles more efficiently, restores your energy faster, and makes you feel better sooner. And athletes love the great tasting healthy vegan ingredients. - Replenish glycogen stores: contains the right kinds and amounts of carbohydrates to restore your energy after a hard workout - Rebuild muscles: perfectly complete protein based on a patent-pending mathematical model to rebuild damaged muscle tissue and mitochondrial protein - Rehydrate and restore electrolytes: sodium, potassium, calcium, and magnesium to restore electrolyte balance USAGE Mix a packet of Tailwind Rebuild with 16oz (500mL) of water (shaken not stirred). Drink within the first 30 minutes after exercise. For longer or more intense workouts, follow with another packet of Tailwind Rebuild in the following 30 minutes. NATURAL INGREDIENTS AND ORGANIC FLAVORS Vanilla: Non-GMO Dextrose, Non-GMO Sucrose, Coconut Milk Powder, Essential Amino Acids (L-Leucine, LLysine, L-Valine, L-lsoleucine, L-Phenylalanine, L-Threonine, L-Methionine, L-Histidine, L-Tryptophan), Non-GMO Organic Rice Protein Powder, Sea Salt, Potassium Chloride, Organic Vanilla Flavor, Calcium Carbonate, Magnesium Citrate Chocolate: Non-GMO Dextrose, Non-GMO Sucrose, Coconut Milk Powder, Essential Amino Acids (L-Leucine, LLysine, L-Valine, L-lsoleucine, L-Phenylalanine, L-Threonine, L-Methionine, L-Histidine, L-Tryptophan), Non-GMO Organic Rice Protein Powder, Cocoa Powder, Sea Salt, Potassium Chloride, Calcium Carbonate, Magnesium Citrate Non-GMO/Gluten free/vegan/no soy/no dairy

Jumpstart your day with Nuun Energy, a crafted blend designed to deliver a lift that lasts. 8 tubes per pack. That's 80 servings total! - 20 mg Panax Ginseng, an Ancient Herbal Remedy - 80 mg of Caffeine Derived From Organic Green Tea - A Blend of Vitamins B12 & B6 Need a Boost? Energizing ingredients for any adventure. One up your water™ with our high-voltage blend of organic green tea, ginseng, B vitamins, and electrolytes for a quick energy boost. It’s the perfect sidekick for workouts, workdays, and everything in between. How To Enjoy: - DROP: Add one tablet to 16 oz of water - DISSOLVE: Wait a few minutes for tablet to dissolve - DRINK: Sip, savor, and enjoy!

- The premium nutrition provided in the new EFS is redefining the limits of nutrition so athletes can redefine their endurance limits - 1160mg of electrolytes, twice the amount of traditional mixes - Improved flavor means it tastes great at full concentration or beyond - More carbohydrates from more sources, including complex carbs for prolonged energy and complex carbs for immediate energy - 30 servings

- #1 US cycling supplement since 2006. Bicycling magazine staff favorite. - Primes muscles to make less lactic acid in the first place. Cycling feels easier with less muscle "burn" during the ride, and less soreness after. - Healthy FDA Generally Recognized As Safe ingredients: 88% European natural-source lactate (not lactose), muscles' preferred fuel. With balanced calcium, magnesium and vitamin D to speed absorption, in color-free vegetable capsules. UCI & WADA legal. No sodium, gluten, dairy or calories. - Fast and inexpensive: No weeks-long "loading" phase like other products. Works in half an hour - No need to take every day. Take only before and during exercise.

30 Servings of a pre-workout with added endurance ingredients, like Rhodiola and ActiGin, to keep you pushing harder and faster than ever before. Natural caffeine and guarana seed extract provide explosive, smooth energy to get started and keep going. Energy, strength, and focus for all your training and competition. - 100% NON-GMO - Caffeine, guarana seed extract, Rhodiola, ActiGin, stevia from all natural sources - PERFORMANCE BOOSTER – Gives a kick of energy that augments performance, resulting in optimal gains - ENDURANCE TRAINING – Perfect for endurance activities such as cycling, triathlons, motocross, action sports, and circuit training - NON-GMO INGREDIENTS – Loaded with non-GMO natural flavors, Rhodiola, and ActiGin for improved training and better workouts - STRAWBERRY LEMONADE FLAVOR – Strawberry lemonade flavor from natural sources, sweetened with plant derived Stevia for a delicious, light, and healthy taste

Motivation enhances mental and physical performance. It is made with a safe and effective synergy of natural energizing ingredients and is great to keep pace for hours without mental fatigue. Tyrosine is a rare but safe ingredient we use that is shown to improve performance under stressful conditions. The Guarana Seed Extract is released slowly over as long as four hours to give you sustained energy rather than the quick boost you get from coffee or other drinks. - All natural energy formula - Replace costly and unhealthy coffee drinks - Sustained energy without spikes and crashes - Banned Substance Free - Made with all natural veggie capsules

Concentrated, full-spectrum electrolyte replenishment - Full-spectrum, balanced formula - 3x the sodium and potassium per capsule as original Endurolytes BENEFITS: Designed for harsh conditions, high heat, the unacclimated, and those with elevated salt needs, this formula offers three times the sodium chloride (salt) and potassium content of standard Electrolytes. Despite the salt increase, the Extreme formula maintains a complete blend of electrolytes. - Kosher Certification - Endurolytes Extreme is certified by Informed Choice and Informed Sport.

- Use: Everyday supplement for athletes - High-potency multivitamin, vitamin D and K2 - Designed for endurance athletes - Antioxidant protection

HIGH-OCTANE PR FUEL A potent additive that primes body and mind for demanding workouts and races. Lower perceived effort, optimized energy use, sharper focus – PreRace catalyzes more days without limits. KEY BENEFITS - Increases energy & time to exhaustion - Supercharges circulation & oxygen delivery - Enhances focus & motivation PREPRACE CLINICAL STUDY ON A 40K TIME TRIAL South Dakota State University conducted an independent study on the original PreRace formula to determine its effectiveness on cycling endurance. The double-blind placebo-controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT, the cyclist consumed either a placebo or PreRace mixed with one serving of EFS 30 minutes before doing a 40K TT. One week later each cyclist would switch the protocol and receive the opposite of what he/she received the previous week. HERE'S YOUR SECRET WEAPON With the ideal balance of caffeine and taurine, PreRace 2.0 lets you stay in the red longer and with less perceived effort. The new formula also enhances ATP production and mobilizes fat for additional energy, conserving glycogen so you still have fuel in the tank when everyone else is empty. KEEP YOUR HEAD IN THE GAME All the sacrifice and hard training you do means nothing if your focus and motivation slip at the wrong time. The completely redesigned PreRace formula improves alertness, increases motivation, and sharpens mental acuity. Don’t just react; take control. BUILT FOR SPEED The theory behind PreRace is simple: combine a suite of active ingredients that, separately, improve physical and mental performance. We combined the stimulating, motivating cognitive effects of nootropics like taurine, caffeine, and theobromine with Nitrosigine®, a patented vasodilator that boosts nitric oxide (NO) levels for increased blood flow, focus, and energy to create a synergistic formula unlike anything else available. NEXT-LEVEL POWER AND EFFICIENCY Stimulating the Nitric Oxide (NO) system is clinically shown to increase blood flow, clear lactate, and deliver more oxygen and nutrient-rich blood to working muscles. With Nitrosigine®, a non-nitrate vasodilator, PreRace fires the afterburners without blowing up your heart rate, keeping your engine running hotter, and longer, with less recovery time between demanding efforts NEVER STOP IMPROVING PreRace 2.0 delivers one more new active: VitaCherry® Sport anthocyanins, a tart cherry extract that further increases pace relative to perceived exertion while shortening recovery time to maintain a higher level across multi-day events or peak training periods. Did the original PreRace work? Yes. Did we need to improve it? No. Did that stop us? Absolutely not. There’s still nothing else like PreRace on the market, we just saw an opportunity to make it even better.

Caffeinated Tailwind meets all your calorie, hydration, and electrolyte needs just like you'd expect, plus it adds 35mg of caffeine per 100 calories. Caffeine is proven to significantly enhance high-intensity and endurance performance. - Caffeine boost when you need that extra kick - Complete calories, electrolytes, and hydration: Ditch the gels, chews, and pills, and go all day with just Tailwind. - No gut bombs: Stomach problems? You’ll love Tailwind. Unless you enjoy being doubled over, retching. - Tasty all day: Clean, light flavors taste better the longer you go. - Hydration pack love: Dissolves on contact and cleans up with a quick rinse. No film, aftertaste or science experiments! - All natural: Crystal clear with no dyes, preservatives or 4-syllable magical ingredients. USAGE Usage is similar to regular Tailwind except that we recommend limiting continuous use to 6 hours or less to avoid building up a high concentration. Each scoop contains 100 calories and 35mg of caffeine. For endurance workouts, mix 2-3 scoops per 24 oz of water per hour. Adjust to your personal calorie needs during training, using hunger as a guide. When it’s dialed in, you’ll feel satisfied and energetic, not hungry or full. On hot days, keep the same calories per hour, but increase water. To use in combo with other foods, reduce Tailwind intake by the calories you’re consuming elsewhere to avoid overloading the gut. For shorter workouts (<2hr), you can use less Tailwind to taste. Tailwind stick packs are perfect for fueling on the go. Just tear and pour into a water bottle for 200 calories of Tailwind goodness, no mess, no fuss.  ALL NATURAL AND ORGANIC INGREDIENTS Non-GMO Dextrose (Glucose), Non-GMO Sucrose, Citric Acid, Sodium Citrate, Sea Salt, Organic Flavor, Potassium Chloride, Magnesium Citrate, Calcium Carbonate, Organic Caffeine Gluten free/vegan/no soy/no dairy

- Creamy nut butter nougat filling coated in caramel and rolled in crunchy nuts and seeds - Each bar contains 16g of protein and is rich in antioxidants to help recover from a workout, or to eat as a healthy snack - Salty, sweet, and savory, Nut + Seed bars provide energy and protein whenever you need it

Designed with efficient carbohydrates and optimized electrolytes to keep you moving. - Optimized Electrolytes Maintain Fluid Balance - Efficient Carbs Speed Up Hydration - Flavors Sourced From Organic Ingredients Breaking a Sweat For More Than 90 Minutes? Drink Nuun Endurance! When you work out longer than 90 minutes your body needs more than water and electrolytes to keep up. Nuun Endurance is the perfect blend of electrolytes and carbohydrates to keep you hydrated and go longer and stronger all dang day. How To Enjoy: - DROP: Add one scoop to 16 oz of water - STIR: Stir or shake to dissolve - DRINK: Sip to stay hydrated during long workouts

Amped-up Energy for Athletes ROCTANE Energy Gels are designed for long-duration and high-intensity activities with more electrolytes for hydration and amino acids for your muscles. - Designed for long-duration and high-intensity training and racing with more electrolytes for hydration and amino acids for your muscles - Contains up to three times the amino acids and sodium than standard gels and also includes Taurine - All energy gels are Vegan, gluten-free, and Kosher - Available in caffeinated and non-caffeinated flavors. Caffeinated flavors come with either 35mg or 70mg of caffeine

The official bar of Ironman and USA Cycling - Simple, real food for real flavor - Certified gluten and dairy free, paleo friendly, and includes 9-12 ingredients that are recognizable and easy to pronounce

The only recovery drink based on a patent-pending complete protein. - Replenishes glycogen stores by containing the right kinds and amounts of carbohydrates to restore your energy after a hard workout - Rebuilds muscles by providing perfectly complete protein based on a patent-pending mathematical model to rebuild damaged muscle tissue and mitochondrial protein - Rehydrates and restores electrolytes by providing sodium, potassium, calcium, and magnesium to restore electrolyte balance - Nothing repairs your muscles more efficiently, restores your energy faster, and makes you feel better sooner - Non-GMO, Gluten free, Vegan, and contains no soy or dairy

- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance

Precise electrolyte replenishment - Full-spectrum formula - Rapidly assimilated - Versatile dosing BENEFITS: Meet your precise electrolyte needs with our original full-spectrum formula. A balanced blend of sodium chloride, potassium, calcium and magnesium ensure proper function of all body systems. The low sodium chloride content complements a healthy, low-salt diet. Fine-tune your dosage as needed, capsule by capsule, without fear of overconsumption of salt. - Kosher Certification - Endurolytes is certified by Informed Choice and Informed Sport.

Skratch Labs Sport Energy Chews are made with simple ingredients and flavored with only real fruit to create an energy chew with a clean bite that isn’t coated in wax. The result is a subtle taste that lets you fuel your active lifestyle with a functional food.

Created primarily for hydration, GU Hydration Drink Tabs offer the athlete a low-calorie drink option. GU Hydration Drink Tabs are reformulated with xylitol to help reduce gastrointestinal distress when compared to sorbitol. Sodium, the primary electrolyte lost in sweat, helps maintain water balance. Use GU Hydration Drink Tabs before, during, and after exercise to hydrate and replenish electrolyte levels.